Can you improve your data management to better target customers and better service them once you have them? Tony Hodgson from print technology, data management and marketing consultancy Individua guides you to better performance with these top tips.
Top Tips
Sell on value, not on price
At Fespa Digital 2012, as part of the Explore Conference programme, Paul Streeter-Jewitt posed the question: Is it possible to win business even when yours is the highest priced quote? He thinks you can – here’s how.
Assume the brace position
2012 will be a rocky ride for many so taking early protective measures might make sense. Walter Hale looks at the key trends to help you prepare
Think you’re going under?
David Hudson, partner at Baker Tilly Restructuring and Recovery LLP, throws a lifeline to those of you who fear your business is about to become insolvent with this top tips feature.
Top Tips - Wanting to bag a bargain?
Insolvency group KSA provides tactical advice to those thinking of expanding by buying a troubled business at a knock down price.
The art of oneupmanship
Learn a thing or two about boosting sales and beating your competitors from Jerry Della Femina, author of the book ‘Those Wonderful Folks Who Gave You Pearl Harbor’ that inspired the TV series Mad Men.
Fighting the rising tide of disputes
Dispute resolution is becoming an increasing problem for print companies. Here, Philip Thompson, head of BPIF Business, explains what you can do to prevent problems from arising, and how to manage them once they have.
Marketing on a budget
Get yourself noticed via this DIY guide to how to make your business known from the Forum of Small Business.