Mon, Jul

Over to you... Pierre Phieffer, MD, Xtreme Signs and Graphics

What’s having the greatest impact on your business at the moment?

The installation of new equipment over the past year has doubled our capacity and new technologies are contributing to even higher quality and turnaround.

Where do you see the greatest wide-format opportunities?

We are moving into soft signage and printing direct-to-fabric is becoming big part of our business.

What would make your day-to-day operations easier?

Finding more skilled staff.

Your favourite bit of kit is..?

Has to be my two Jetrix LXRi320 and my two Lamidesks. Looking at investing in a cutting table shortly.

What’s the best bit of business advice you’ve been given?

Never quit - if it was easy everyone would be doing it.

What are you most proud of achieving?

Owning the first Jetrix 3.2m roll-to-roll off the production line after a trip to Korea to check it out.

What lesson does the wide-format sector need to learn?

The wide-format is still evolving very fast and it is very important to keep on top of the changing trends. The impact on the planet is becoming more important and all effort should be made to lessen the effects large-format is having on the environment. We try and steer our customers with this in mind.

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