Couldn’t make Sign and Digital or Fespa 2018? Simon Creasy rounds-up the key hardware previews and launches for an armchair update.
It Has To Be Brilliant calls itself
a ‘pioneering cross-media
production agency’ that does
everything from web design,
digital campaigns, bespoke
photography, illustration and
graphic design through to print
and installation of ‘creative
environments and exhibitions’ as
well as packaging, direct mail,
promotional goods.., oh, and
now it sells cakes…and houses
and… other stuff. Sounds like
diversification gone mad? I put
that exact question directly to
founder and MD Simon Tabelin.
By Lesley Simpson
Love them or loathe them, trade exhibitions have been serving the wide-format digital print sector since its inception. But are they the best way forward for visitors - and for exhibitors? Berni Raeside-Bell, a pr and marketing professional and also a digital print textile designer, raises the question.