04
Sat, Apr

Keypoint Intelligence publishes print finishing study

Keypoint Intelligence has published a new primary research study from InfoTrends entitled ‘Market Trends in Print Finishing’.
Print service providers across Western Europe and North America were asked to provide insight surrounding operations, purchasing patterns, and business and sales strategies. German Sacristan, director of the production print and media group at Keypoint Intelligence – InfoTrends, said: “Our research focuses on how end users are addressing the different types of finishing issues that they face today, as well as how they can take advantage of the different business opportunities that finishing brings to their businesses in the future.” This study covers three areas. The first looks at operations and production and provides insights around the PSP production site such as inline vs offline, outsourcing, automation, applications and finishing types. The second area of research focuses on finishing equipment purchasing buying patterns such as budgets, timing, buying criteria, processes, and brand loyalty. The third component of the study consists of business and sales insights and strategies including finishing services growth/decline, win/lost reasons, unique selling points, profits and costs.

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