Taya urges printing industry to go PVC-free

Taiwan-based Taya - maker of Kavalan print media - has made a video urging printers to go PVC-free.

“With the recent Covid-19 outbreak, we think it’s time for people to rethink and reflect on many things, such as sustainability - what is it really? And what more can we do to help our planet in the recovery process?” said Vincent Lin, VP of Taya and the creator of the Kavalan PVC-free range of materials. “Most people think recycling is the most eco-friendly option for waste, but what they don’t realise is that many plastic fibres, including PVC banner, are so degraded by a process dependent on massive quantities of solvents and other toxic chemicals, that they are often unusable and become waste, which is either incinerated or put into landfill. We have done extensive studies before producing this video and we are continuously learning and improving our knowledge. We hope the release of the this video can encourage more people to think and do good for our planet - after all, we only have one earth, and no matter what will happen in the future, we are all in it together.” The company has pointed out that in 2018 alone, Europe printed approximately 340 million sqm of PVC banner material.