UK poster distribution specialist PCDS has joined the World Out of Home Organization. It is one of eight to have joined the not-for-profit association since the start of 2021.
The other new members are OOH media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in Uruguay and Absen (China).
WOO president Tom Goddard said: “WOO has gone from strength to strength in the pandemic as the world OOH industry has come together to face current challenges and explore exciting new possibilities.
“We’re delighted to welcome these eight important new members, spanning the world of Out of Home, from traditional billboards to ground-breaking new technologies. At WOO our clear mission is to marshal our increased strength and depth to help drive the global OOH industry forward."