Taya Group has launched an Eco Calculator to help companies evaluate and understand the true costs of using its Kavalan PVC-free print media.
The data used is based on the life cycle analysis (LCA) process conducted by SGS, a testing, inspection and certification company. The new Web-based calculator has 12 Kavalan products available for comparison with PVC banner and textile counterparts. It uses comparison data relating to global warming, water consumption, human carcinogens, PM2.5 (polluted particles), and fossil fuel scarcity. Users enter the Kavalan product of their choice, their preferred unit of measurement, and the quantity, and the eco savings result is generated, with a PDF report and message is sent straight to their inbox.
The Eco Calculator is currently accessible to Kavalan distribution partners, and the personalised report is available in English, French, German, Spanish, Romanian, Italian, and Japanese.
Vincent Lin, VP Taya, said: “As we continue to rapidly expand our worldwide distribution network, large-format print businesses working with or pitching to agencies and brands have a powerful tool in the Kavalan Eco Calculator. No more lazy claims about recyclability, sustainability, or eco-friendly – the calculator can tangibly demonstrate to your clients how it can help them with crucial environmental targets without compromising on quality.”