Agfa has appointed Mike Horsten as Global Business Manager for its InterioJet family of water-based inkjet printers for the flooring and furniture industries.
The company looks to further its growth in this area with Horsten, who brings over 30 years of experience in marketing strategy and sales development to Agfa, most of them in inkjet printing solutions. In his new position of Global Business Manager InterioJet, Mike Horsten will perform market research, define marketing and sales strategies, and help enhance Agfa’s product roadmap. In addition, he will coordinate and follow up on all global sales activities for InterioJet as well as manage key accounts in the industry. He will be based at the company’s headquarters in Mortsel, Belgium.
Tom Cloots, Director Industrial Inkjet at Agfa, said: “We are happy to be able to welcome Mike. We are rapidly expanding our assortment for the fast-growing market of industrial inkjet printing with the development of inkjet solutions for specific applications. Mike will help us boost our growth in the flooring and furniture industries. With his vast experience, he is a perfect fit for our organization.”
Mike Horsten said: “I am excited to be joining Agfa. The InterioJet business is a new chapter in industrial inkjet market, creating unique business opportunities for customers around the world. I look forward joining the team and to be able to help furthering the growth of the industrial inkjet part of the Agfa business in a sustainable way. We are in a great position to take advantage of market trends and pave the way.”