After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another 11 organisations from Europe, Asia, the USA and Africa joining the global OOH body.
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.
The new members are: Gold Zone Media, Cambodia; BRAT, Romania; IRF Solutions, Hungary; Department of Outdoor Advertisement and Signage, Nigeria; City Vision, Indonesia; Worldcom OOH, UK; ODN Agency, USA; Unicom Marketing, Malaysia; HeRan Media CO, China; Quividi, France; and Artcrush Gallery, Belgium.
WOO chief operating officer Mark Flys said: “With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together, exchanging ideas, sharing best practice and combining to build the power and reach of the medium.
“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current five per cent share of world media expenditure.”