Fujifilm Europe has booked a 20% larger stand at Drupa 2024 than it had orginally planned. Instead of the 2,020m2 stand it initially reserved in hall 8b it will now have a 400m2 of additional space.
The move - which follows Xerox’s decision not to exhibit at the event where it had earlier appeared on the initial hall plan with a substantial presence in hall 8b - will allow Fujifilm to accommodate its expanded digital production portfolio.
“The last few years have seen a real transformation in Fujifilm’s product portfolio across all market sectors, and what better time and place than the world’s biggest global print exhibition (returning after an eight-year hiatus) to showcase these recent developments, together in one place for the first time,” said Taku Ueno, senior vice president, graphic communications division, Fujifilm Europe.
“Since 2021, we have seen the complete redesign and relaunch of our Acuity range of wide-format printers, the expansion of our analogue packaging portfolio, along with the launch of our first digital flexible packaging press, and of course the introduction of a large and growing range of toner presses for the commercial print market.
“Drupa 2024 represents the perfect opportunity for Fujifilm to combine all these solutions in one place, and to come together with our growing range of leading partners from across the industry, to showcase world-class pre-press, print and finishing solutions designed to give our customers a competitive edge.”