Exhibitors hail SDUK/Printwear and Promotions crossover

Several companies have confirmed that they will be exhibiting at both SDUK and Printwear and Promotion Live! in 2024 given the shows will be co-located for the first time (25-27 February, NEC) and the crossover in terms of sign/print companies moving into textile, garment and personalised product printing.

Tony Gardner, event director for both exhibitions, said: “It is fantastic that such leading names in the industry are investing the time and effort to have stands in each show, helping visitors better understand the opportunities there are to increase their revenue and profitability in each market.”

Inktec Europe MD Joey Kim added: “2023 was the first time we had exhibited at Printwear and Promotion Live! and it made perfect sense for us to be there as we launched our complete DTF Solutions range.  We are delighted to be back at Sign and Digital UK next year, and from our perspective, the co-location of the shows will attract a mix of PSPs that work across a wider cross-section of the industry. This means there will potentially be those who are interested in exploring how to broaden out into large-format print. Equally large-format printers who are intrigued by DTF and UV-DTF and the additional revenue opportunities this could generate for them will be looking to find out more.”

Rob Goleniowski, head of sales UK/Ireland at Roland DG EMEA, said: “Sign ad Digital has always been an important date on the Roland DG calendar, an event our team eagerly anticipates. Printwear and Promotion has always been another highlight on our events calendar, and we’re delighted to see the shows taking place simultaneously - something we have been championing for many years.”

He added: “We’ve observed an overlap between some suppliers and customers, but many are yet to discover the other side of the print world and what this could potentially mean for their business. By merging the events, there is a good chance it will inspire many people to explore what else they could do with the equipment they have or are looking to invest in.  Roland DG is taking two stands, each featuring a different set of products. This approach allows us to showcase a broader range of our machines while tailoring the benefits of each to a more specific audience.”

At Epson UK Phil McMullin, head of sales, commercial and industrial, said: “Epson is focused on signage and textile so, for us, the merger of the two shows is perfect. Historically we have worked with our value-add partner Xpres at Printwear and Promotions Live! and we will continue with this arrangement for the 2024 show. This means that for sign and graphics, visitors can come to Epson at SDUK and for the latest and greatest Epson textile printing solutions, they can visit Xpres at the other show.”

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