Solopress has launched a series of podcasts aimed at designers, marketers and entrepreneurs which provide an insider look at the challenges and intricacies of project development, from initial briefs to final signoffs.
In the ‘Well, You're The Designer’ series the podcast team discusses the challenges that crop up in everyday design briefing situations, finding the underlying cause of why they occur and how they can be navigated.
Each week, graphic designers Matt Bruty and Richard Kemp will talk through a specific issue that can obstruct the process and put a strain on the client-designer relationship. Asking the questions and translating for the layperson is Danny Powell from Solopress’ marketing team.
The first three podcasts are:
Make the Logo Bigger - a classic design request with hidden depths. Bruty and Kemp delve into the aesthetic and commercial consequences of enlarging logos.
Show Me a Few Versions - unpacking a common client brief that can lead to analysis paralysis. This episode explores the impact of requesting multiple design versions.
Faded Background Image with Centralised Text - why is this trend so prevalent, and what are its pitfalls?
Listeners and viewers are encouraged to join the dialogue and share their experiences by commenting directly on the YouTube episodes.