Take a closer look
Hove-based Budgeprint is no stranger to vehicle wraps having produced them for some of the biggest and highest profile fleets but company’s recent work for specialist banker Investec is really turning heads.
As part of a rolling campaign involving over 50 vehicles, including several Mercedes Vitos, Budgeprint produced a distinctive, dominantly white livery and wrapped London taxis in it. The wrap features a picture of a zebra together with Investec’s livery. It’s not until the livery is examined closely that the image of the zebra is revealed to be composed of thousands of much smaller images of sport events sponsored by Investec.
Budgeprint was faced with dealing with one of the largest design files (about 1.5gigabytes) it had ever had to work with in order to produce the wrap. To support the effect of the visually dissolving zebra, the file had to be designed and Ripped at higher resolution than would normally be the case because the end result would invite very close examination in addition to its being seen at conventional distances. The wrap was printed on a combination of Metamark MD5 and MD7 and was liquid laminated prior to its application on the vehicles.