Agency insights will feed development of Fespa Digital 2011
Fespa is supporting this year's Eurobest European Advertising Festival in Germany in December to provide creative agency professionals with insights into how they can harness large-format print.
At the festival Fespa managing director Frazer Chesterman will host PrintPlus, an interactive workshop exploring the role of print in today's increasingly complex marketing mix. Through presentations and real-world case studies, the workshop will cover topics including use of variable data printing, QR codes and augmented reality to entice target audiences and drive response.
Chesterman said: "In our online age, it's easy for agencies to overlook the power of print. But new developments in print make it an ideal vehicle for engaging audiences in a more personal, satisfying way, while integrating tightly with other campaign elements and supporting other channels. What's more, the insights and feedback we get from the agencies will help us to ensure that future Fespa events cater to their interests, as well as those of the print service providers they rely on."
Fespa Digital 2011, at the Messe Hamburg on 24-27 May 2011, will include a one-day programme of educational and inspirational content specifically for marketing and creative professionals looking to increase the effectiveness of the printed elements of their advertising campaigns.