CMYUK launches Berger micro-site for faster digital textile selection
Following its appointment as the sole UK distributor for Berger wide-format textiles for the soft sign and display markets, CMYUK Digital has launched a micro-site (http://cmyukdigital.com/berger) that makes it a simple four-step process to select printer model, ink formulation, application type and specific requirements, such as levels of fire retardance.
Jon Price and Robin East of CMYUK Digital were quick to acknowledge that a logical and easy-to-use Fabric Specifier would remove most of the queries associated with digital production of different applications using textiles. The resulting micro-site offers comprehensive information with all the options needed to ensure that the material chosen will match the selected printer’s capabilities and be suitable for the end application.
“The world of soft signs, flags and banners is now increasingly being joined by applications used in home décor and commercial and domestic furnishings, as well as general display jobs,” said Price. “But, there has been a reluctance for many display producers to move into the sector for digital textiles simply because of the perceived learning curve about machine and material compatibility. We have now rectified this by offering the widest range of fabrics available on the wide-format inkjet market along with a practical and efficient method of selection.”
East added: “The micro-site also encompasses the environmental drive towards more polyester-based materials and these also offer easier handling and potential for recycling.”