HolloGraphics makes wide-format white with its Roland VersaCamm VS-640
Five months after installing a Roland VersaCamm VS-640 print-and-cut unit, Winchester-based HolloGraphics says it has seen business grow thanks to the increasingly diverse range of contour-cut printed applications it is producing and the opportunities afforded by the machine’s white ink capability.
Initially a sign-making business, HolloGraphics bought its first Roland print-and-cut system five years ago but bought the new machine to increase speed and add-value to its print offering. Working with specialist distributor, Spire Digital Solutions, HolloGraphics’ Dan Rye was attracted to the VersaCamm VS-640 by the idea of being able to integrate white into the company’s applications, plus the possibility of incorporating metallic shades.
“We produce a considerable amount of window graphics using static cling specialist films, for both the retail and domestic markets. The fact that we can achieve stunning results using a relatively low-cost wide-format inkjet printer appealed enormously,” said Rye. “The Roland VersaCamm VS-640’s ability to output highly opaque white has been a huge benefit to HolloGraphics as we can produce special and seasonal graphics just using this colour as well as over- and under-printing general applications onto clear materials.”
Speed of turnaround is crucial for HolloGraphics, which has an online store with the opportunity for customers to buy stock items or order specials. Innovative products range from decorative and seasonal stickers, decals for motor sports, window and body graphics for vehicles plus diverse retail and domestic applications. The addition of the Roland VersaCamm VS-640 enabled HolloGraphics to keep pace with the increasing numbers of orders being received for all types of job.
“The addition of the Roland VersaCamm VS-640 was instrumental in enabling HolloGraphics to bring business and residential customers their own white Christmas,” added Rye. “But the versatility of output from this system overall is proving itself across a range of applications, from the smallest of industrial and decorative labels, through colourful window graphics to tough, outdoor durable vehicle liveries.”
www.hollographics.com