Alderson wins massive Microsoft contract
Alderson Print Group has secured a multi-million pound two-year print contract with Microsoft. The contract involves supplying all of Microsoft’s marketing and operational print, direct mail and POS materials.
Mark Vincent, business development director at Alderson POS, said: “Microsoft uses such a vast range of printed collateral and POS material and brand consistency is of the essence, not just across different printed products but also when reprints are concerned. Being able to produce the majority of their work in-house means we can safeguard the consistency of the Microsoft brand across all campaigns.”
According to Vincent, the contract to supply Microsoft was "an important strategic win" for the business. The contract was subject to a strict tender process, the key factors in securing this important new client were the levels of visibility and added value services we are able to offer to Microsoft through the intelligent leveraging of our organisation’s combined capabilities all on one site.