Cannell Graphics puts growth plans into action with EskoArtwork
Specialist exhibition stand designer Cannell Graphics hopes to significantly increase its market share following the installation of a Kongsberg i-XL44 table from new EskoArtwork reseller City and West End Solutions (CWES). This is the first EskoArtwork order taken by City and West End Solutions and it should help the Essex operation to produce a wider range of bespoke designs.
Managing director Kevin Cannell said: “In a very competitive market it is important to offer something extra. A lot of our work is bespoke and with this investment we can be more innovate with the solutions we offer and have a wider choice in our portfolio.”
He added: “We have been working with CWES for the past 15 years. They know our business inside out and we trust them to recommend solutions that will best address our needs. We looked closely at a number of options from other manufacturers but we kept coming back to the Kongsberg. Because of its accuracy it cuts out a lot of waste. We also like the fact it could work with such a wide range of substrates from Dibond to corrugated board.”
The Kongsberg i-XL is equipped with V Groove tooling, meaning the table cuts and creases materials from both sides in perfect registration. Other benefits include automatic tool bar code identification, which speeds up tool insert changeovers and prevents user error. The job memory set-up saves significant time between jobs, while a tool head laser pointer and camera ensures fast and accurate registration.
EskoArtwork’s accompanying structural design software also played a vital role in the buying decision. Cannell explained: “The fact the software seamlessly delivers the job to the table means we are not duplicating a process. Before we had to complete the design work on one package and then import it to another to put it on the table. This is a big benefit to us as it gives greater control and ensures we can work much faster. As both solutions are supplied by EskoArtwork, it means that the whole process is accurate and has integrity. We can be fully confident that the table will cut what we expect it to.”