Bakery takes large-format POS in-house

Warrens, which was founded in 1860 and now has 60 shops in the south-west, runs regular promotions throughout its stores, often timed to coincide with saints’ days or local village events, but producing posters and other point-of-sale materials to support these was difficult and expensive, with quality restrictions on externally-sourced digital print.

Graphic and web designer Martin Sanders was tasked with finding a suitable large-format printer that would provide the productivity, flexibility and quality to bring poster production in-house. He selected an Epson Stylus Pro 7700 from specialist supplier Digital Photo Solutions.

“We had an older printer that had come to the end of its life, so we had stopped producing anything larger than A3,” explained Sanders. ”We were outsourcing A3 posters but it was costing too much to produce the A1 and A2 posters in the short runs and with the fast turnaround we needed. Time is very much of the essence for us and the Stylus Pro 7700 provided the right mix of speed and quality for us. We were all happy with the previous Epson printer so were confident that this would be suitable.”