HP takes latex applications tour bus around Europe
HP has embarked on a European Latex Applications tour to demonstrate the vast opportunities that latex printing offers. A 16.5m-long customised truck and trailer, which had its first showing at Fespa Digital, will subsequently visit various cities across Europe throughout 2011.
Designed to inspire and show how incorporating HP latex printers, inks and compatible HP substrates into their operations can deliver business enhancing opportunities to PSPs, the events will feature informative presentations, customer testimonials, hands-on workshops and live product demonstrations on a 60in HP Designjet L25500 printer. Additionally, the road show will explain the environmental benefits offered by HP latex printing.
HP is encouraging those interested in attending to register early to avoid disappointment. ?For the tour schedule and to register for a session go to www.latextour.com