Dow Chemical Company to produce a sustainable, fabric wrap to encircle the Olympic Stadium
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that Worldwide Olympic Partner The Dow Chemical Company is to produce a sustainable, fabric wrap that will encircle London’s Olympic Stadium during the Olympic and Paralympic Games, home to several athletic events, and the opening and closing ceremonies.
The wrap will comprise 336 individual panels - each approximately 25m high and 2.5m wide -and will help the stadium become the visual centrepiece of the London 2012 Games. Installation will be completed by spring 2012.
The company says that in keeping with LOCOG’s goal to stage a sustainable Olympic Games, the wrap will be up to 35% lighter and have a lower carbon footprint when compared to conventional materials. Other sustainable elements of the wrap include UV-curable inks replacing conventional inks to reduce emissions during the printing process and eliminate volatile organic compounds (VOC). The wrap will include post-industrial recycled content and the hardware used to hang the wrap will be recycled in Europe following the Games.
www.london2012.com