Digital Man back in the driving seat for Fespa 2012
Fespa Digital Man is back, pursuing a digital journey to Fespa Digital 2012 in Barcelona next February, which is now being marketed with the strapline ‘Explore the Wider Opportunities’.
Marketing manager Lynda Sutton, said of the new marketing campaign: “The familiar ‘Digital Man’ was born out of our ‘Revolution’ campaign for Fespa Digital 2009. In Hamburg in 2011, the message progressed to ‘Evolution’, acknowledging a maturing market. Looking ahead to 2012, we see a market rich in opportunities for innovative wide-format printers, and a specialist event like Fespa is by far the best environment in which to explore these.”
Fespa managing director of exhibitions and events, Neil Felton, added: “As our campaign collateral says, ‘business is a journey’. It involves stops and starts, joys and frustrations. Like any journey, preparation is everything and there should be pleasure in the planning, and excitement in anticipation of the unexpected discoveries that surprise and energise. With 400 exhibitors a trip to Fespa Digital 2012 is guaranteed to give wide-format print service providers all the information, insight and inspiration they need to plan the next stage of their own journey and speed their progress.”
www.fespa.com/digital