Exterior signs remain essential shows Signs Express survey
A survey of 1000 businesses across the UK, commissioned by the Signs Express network, shows that external signs are holding their own in the marketing mix.
Asked for their top three choices for marketing a business from scratch, the respondents said: a website (81%), an exterior sign (56%) and printed brochures or leaflets (48%). But the least popular choices included a two-week billboard poster campaign (6%).
Looking in more detail at corporate views on traditional signs, graphics and displays; over three quarters (76%) of UK businesses said that these elements play in important role in their marketing activity. Main exterior signs ranked as the most important (43%); while vehicle graphics (36%), exhibition displays (19%) and entrance gate signs (19%) also proved popular. Cited as of least importance to their marketing activities, were point of sale displays (10%) and notice boards (8%).
Craig Brown, managing director, Signs Express, said: “In today’s digital age, a company website will always be an essential part of the marketing mix. Our research proves that exterior signs are however still holding their own.
www.signsexpress.co.uk