Support grows for Cross Media 2012
“Everyone in this industry understands the power of print, but as digital and social marketing initiatives evolve, it’s important to see how print and all these other new elements of the marketing mix can work together to generate the most effective communications message.” So says Martyn Eustace, UK manager for Print Power, in support of the Cross Media event scheduled September 2012.
Cross Media 2012, which will take place at London’s Business Design Centre on 3 - 4 September, will provide marketing professionals, commercial printers, publishers, advertising and creative agencies with a tightly-focused insight into the current capabilities and future potential of media such as print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media.
The event is organised by Informa Print Group, a division of Informa Exhibitions. Says event director Nick Craig Waller: “2011 has been the year when marketers and their suppliers have realised cross-media is the future. Recent US research among print providers has found that almost 87% already offer cross-media or plan to within the next two years. The challenge now is to absorb what cross-media means in practice. This means more than simply understanding what different technologies do - we have to discover how to combine them to create effective, measurable campaigns. Meanwhile developments keep coming thick and fast. For example, no sooner have we started to get to grips with QR codes than Google decides to back Near Field Communication technology (NFC) and threatens to change the game again.”
Eustace is keen to support the concept of Cross Media 2012, as he believes this event will demonstrate the impact and interaction that print can play within a wider range of marketing initiatives.
The Cross Media show floor will be divided into four distinct zones: print and production; design and creative; digital and direct marketing; and social media, Web and mobile. Each zone will have theatres featuring a programme of keynote presentations, demonstrations, workshops and case-studies.
Neil Bather, managing director of DirectSmile UK a leading provider of software, image personalisation, VDP and web-to-print for cross media marketing, added: “It is widely acknowledged that cross media marketing delivers great benefits in terms of marketing ROI. DirectSmile is committed to making these benefits available to a broad audience of service suppliers by making cross media production as simple and efficient as never before.”
Danny Morris, EFI’s regional sales director for northern Europe, says cross-media “heralds a new decade of innovation as businesses continue to develop new revenue streams and grow their capabilities, offering a broader range of products and services. Crucial to this will be innovations in the areas of proofing/production, MIS integration into the prepress workflow, and end-to-end JDF. Visitors to Cross Media 2012 will have a chance to see what the new decade will bring.”
crossmedialive.com