Qwerty invests in a Zünd G3 cutting machine
Qwerty, a supplier of POS materials to the FMCG marketplace, has bought a Zünd G3 flatbed cutter to enable it to bring all print finishing in-house.
Originally formed in 1986, Qwerty has grown from a husband and wife team into a multi-disciplined business employing 10 in-house designers at its premises in Theale, Berkshire.
Over the last four years, Qwerty has moved away from litho and made a significant investment in digital and large-format printers. The new G3 will help the company take better control over the quality and speed of its work.
Qwerty director Gary Waters said: “When we installed our first large-format printer we created a bottleneck in production in the finishing of the product. Our options were to cut and finish by hand or to send the product to an outside finisher. The Zünd G3 has enabled us to release the bottleneck and has increased our productivity. The time taken finishing each job has been reduced and our staff have been freed up to complete other tasks. We have made savings in overtime costs as well as production costs.”
Another benefit of bringing print finishing in-house is the flexibility it provides to the whole Qwerty team. Qwerty produce a lot of mock ups and short run quick turnaround items and the Zünd G3 has made the team of in-house designers able to feel more confident in being adventurous and pushing the boundaries of print for Qwerty’s clients.
Qwerty’s Zünd G3 kit also includes the CTT1 creasing wheel, the CTT2 creasing set and the POT40va pneumatic oscillating tool. This turns the Zünd G3 into an extremely flexible machine able to cut crease and score a multitude of materials.