TierraFilm window film due November
Ceres Media’s TierraFilm window film is expected to be available in commercial volumes the UK in November following a product refinement that has seen its introduction pushed back from this month. The move was confirmed by Ceres in its financial report for the year ending 31 July 2011.
Ceres Media is the holding company for Natural AdCampaign whose products include the patent-pending NatureWoven range of digitally printable materials which include Chorus, a jute based material with a natural look and feel, and Gossyp, a cotton based fabric developed to allow for fine print detail and images that look very similar to how they appear when printed on PVC.
Both Chorus and Gossyp are stocked across a number of international territories and used within the display market. The company is now refocusing it sales and marketing strategy in certain markets on end-users to “pull” demand for the product rather than the more traditional method of targeting printers and distributors to “push” demand. Ceres Media said it is hopeful this refocusing will lead to a faster take-up of Chorus and Gossyp product across all market sectors, which to date has been slower than anticipated.