Manel Martinez new VP for HP Graphics Solutions Business in EMEA
Manel Martinez has been named vice resident and general manager for the HP Graphics Solutions Business in EMEA. He will be responsible for driving HP’s graphics arts portfolio from signage and packaging to technical printers and publishing amongst the different printing communities across the region
Martinez brings over two decades of experience in the printing industry in both a worldwide and regional capacity. His background will enable him to promote and exploit the migration towards digital print amongst the design, branding and marketing communities, demonstrating the power of print as an integral aspect of brand communication.
For the last two years, Martinez has been in the role of vice resident and general manager of the HP Imaging and Printing Group (IPG) in the Iberia region. Prior to this he was the general manager of the large-format printing design business at a worldwide level. This role included the responsibility for the strategy and direction of the business targeted at both the technical and creative industries. Martinez directly managed the design-focused teams in Barcelona and Shanghai.