Service Graphics creates Reiss’ ‘Reflections’ window displays
As part of Reiss’s autumn graphic display rollout across the UK, USA and Russia, Service Graphics has produced and installed interior graphics and lightboxes across 49 of the fashion brand’s UK shops and created stunning window displays in ten London stores including Barrett Street and Market Place. This marks the first time that Reiss has worked with a single company on a project of this scale.
Service Graphics produced 153 lightboxes using vision screen smooth backlit film printed on the Durst Rho 500R, 98 bespoke coloured mirrored window vinyls and 218 Lambda photographic prints, some of which were sent to the USA and Russian stores. For the London window displays, double-sided free standing screens were created, the largest of which were 6m high. These screens included a combination of large-format print and mirrored vinyl to create the ‘reflections’ theme which was carried throughout the window display. The graphics for the window displays were produced using Durst Rho printed photographic canvas which was stretched over a timber framework. The edges of the screens were finished in mirrored acrylic with inlaid chrome hinges. A number of stores also had monitors integrated into the display to showcase the latest Reiss catwalk runs.
The project posed a number of challenges including a short turnaround time. The Window displays for all ten London stores were designed, produced and installed within a three to four week time period. Additionally, in some stores the ceilings were 7m high and made the installation of the giant frames quite tricky. Despite these challenges, all installations were completed within the deadlines and to the high specification required by Reiss.
Jon Black, Head of Visuals at Reiss said, “Following the completion of previous individual projects for us, we selected Service Graphics to produce all the large-format print and display for the ‘Reflections’ campaign. This is the first time that a single company has produced work for a project of this scale and we were delighted with the consistency of quality and the cost savings we were able to make across the print and installations.”
Service Graphics is currently working on additional projects for Reiss, including further window vinyls, posters and January sale vinyls.