300 exhibitors are expected at this year's Viscom in Frankfurt, 25-27 October. Over 90% of the hall was booked at the time of writing.
"At present demand is particularly high for the new Display POS Expo and the Digital Signage World", said Viscom event director Petra Lassahn. The likes of Agfa Graphics, Canon/Océ, Fujifilm Sericol, HP, Mimaki and Mutoh will be on site. Another premiere in Frankfurt will be the World of Inspiration. This is the place to find ideas from professional practices, know-how from all fields of visual communication and demonstrations of applications - be they outdoor advertising, digital printing, POS or digital signage. Presentations, exchange of knowledge and networking are also part of the Viscom World of Inspiration. The Inspiration Lounge will be home to daily ‘Lunch & Learn’ events based on the motto ‘One question, one hour, one table’. But the core of the World of Inspiration is a supermarket illustrating the latest trends in store design. This space will be subdivided into four subject areas - fresh products, drugstore products, coffee shop and DIY - in order to specifically deal with the challenges each of them poses. The cross-industry trend at this years' Viscom is the theme of "Eco Future". At the fair there will be a special presentation on this issue where companies can showcase their concepts, strategies and visions. Besides, the Eco Future workshop will be held on the Friday from 10.30am – 3pm. www.viscom-messe.com