More than 2,500 attended the inaugural Cross Media event from Ipex organiser Informa Exhibitions in London’s Business Design Centre last week.
According to its stats 59% were marketers, 28% print professionals and 13% publishers, demonstrating the vast appeal of the event to the various sectors in the marketing mix.
Incorporating Informa’s recently acquired event, mediaPro, Cross Media had 70 exhibitors plus six specialised theatres covering cross media, digital and direct marketing, print and innovation and publishing strategies – they hosted over 60 seminars with 78 high-level speakers from different facets of the communications industry.
“We are extremely pleased with the reaction from visitors to our rich content programme. With most theatres, the queues before each session resulted in a limited amount of standing-room only available before it even kicked off, and on a number of occasions even that was filled pretty quickly!” said event director Nick Craig Waller.
Cross Media 2013 will take place from 23-24 October 2013, again at the Business Design Centre, and in 2014 it will form part of Ipex.