EFI has acquired Online Print Solutions (OPS), a Web-to-print, dynamic publishing and cross-media marketing solutions developer.
OPS brings a decade of experience developing and deploying applications developed specifically to manage the needs of corporate storefronts, retail sites and online design to variable data and cross-media solutions. Its customers include many commercial printers throughout North America, Europe and Asia. While financial terms of the acquisition were not disclosed, the transaction is not expected to be material to EFI's 2012 results.
"We are very pleased to bring OPS into our growing Web-to-print customer community," said Marc Olin, senior vice president and general manager of EFI's Productivity Software division. "EFI has seen Web-to-print expand and become a standard way of doing business around the world. We see great potential in continuing to expand our offerings in Web-to-print and further leverage our ability to provide an integrated workflow with our MIS systems and Fiery controllers."
OPS software will become part of EFI's Productivity Software portfolio. EFI intends to continue to offer both Digital StoreFront and OPS products to the market, and in the near future, integrate key OPS features and technologies supporting cross-media marketing and variable data printing into the EFI Digital StoreFront platform, as well as with EFI MIS software. EFI also plans to integrate the OPS platform into its industry-leading Fiery digital front ends.
In addition, EFI plans to combine the two platforms over the coming years so that OPS and Digital StoreFront users will have an easy migration to a platform incorporating the best of both technologies. EFI will provide this new platform to all clients with current maintenance contracts on either system at that time.