InfoTrends has published a multi-client study entitled ‘Wide Format Printing: A Critical Element in the Communications Mix’ which sets out to uncover who buys wide-format graphics, what they buy, and why.?To do so the company has examined wide-format buyers across five vertical markets including retail, advertising, amusement/entertainment, events, and food services.
“This study will identify market forces driving wide-format graphics demand, purchasing behaviours of wide-format buyers, and top purchasing criteria,” said Lisa Cross, associate director of InfoTrends’ Business Development Strategies Service. “It will also measure the impact of mobile technology on wide format applications and how this affects wide-format graphics’ role in a cross-media world.”
In this study, InfoTrends will describe best practices and rationale for moving from transactional to value-added selling as well as the tools and information print service providers require from equipment and supplies manufacturers to grow their wide-format businesses.
Early subscriber rates are available through to 31 December 2012.
www.infotrends.com