Cross Media 2013 will take place 23 - 24 October 2013 at the Business Design Centre in Islington, London. Building on the inaugural 2012 event, this year’s Cross Media will focus on the theme of 'Joined-up thinking - the power of multi-channel marketing' and will provide the latest solutions, case studies and seminars on how the marketing, print and publishing industries can maximise the effectiveness of their multi-channel communications to deliver a higher return on marketing investment.
Cross Media 2012 demonstrated the importance of multi-channel communications to a wide audience. Of the event's 2,526 attendees, 59% of visitors were marketers, brand owners or agencies, followed by 28% print and marketing service providers, and 13% publishers or other content creators. Specific multi-channel interests ranged from integrated marketing to design & creative services, apps and digital solutions, while 33.8% of visitors highlighted digital marketing, 27% social media and 24% cross media solutions as their key areas of interest.
Nick Craig Waller, Cross Media 2013 event director, said: "Marketing communications is a competitive industry which continually sees platforms multiply and evolve. It is therefore important for marketers, brands, agencies, designers and print service providers to ensure they are up to date with the latest solutions available to execute and measure successful multi-channel campaigns, which have proven to increase response rates. Cross Media offers the perfect platform, and we look forward to delivering an event that will help these audiences keep their finger on the pulse of the multi-channel marketing communications industry."
Incorporating the Informa’s Group’s recently acquired mediaPro event, Cross Media is aimed at businesses that wish to discover how multi-channel campaigns can improve ROI, helping them recognise the commercial possibilities and identify opportunities that are available in the fast evolving marketing mix.
www.crossmedialive.com