Roland DG has withdrawn from Ipex 2014, adding to the growing list of opt outs including HP and Agfa.
Jerry Davies, managing director, at Roland DG (UK), said: “We have witnessed a number of shifts in the marketing landscape over the last couple of years and believe our customers now want more personalised, localised and immediate ways to learn and interact with the brand and its products and we are working hard to deliver that.
“We have rolled out a number of specific initiatives over the last couple of years aimed at getting closer to each customer and understanding their individual needs. Our online Roland Forum, Creative Centre, Roland Academy, Open Days, social media activities and the work we undertake with our authorised dealers and partners have all been very successful and we look forward to announcing some additional exciting new initiatives over the coming months.
“It is with all this in mind that Roland DG has made the decision to withdraw from Ipex 2014 and further diversify its communication channels by focussing on the country and industry-specific needs of all its market sectors.”