Hollanders Printing Systems has appointed former Zund man Kees van der Looij as commercial director. His in-depth knowledge of wide-format digital printing is expected to help the company grow sales of its ColorBooster textile solutions throughout the display, sign-making and décor sectors.
Van der Looij’s appointment comes on the heels of a restructuring and new investment programme at Hollanders with the aim of expanding reach into the wide-format digital textile printing market. The new, long-term financial strategy now in place see the ColorBooster XL be complemented by additional products covering differing market sectors.
Hollanders sales and marketing manager Roland Biemans, said: “Kees joins the company at an exciting time as we are now anticipating steady growth that will enable us to bring our ColorBooster solutions to a wider market area. The addition this year of new products to our portfolio will broaden our customer base and give more businesses the opportunity to benefit from a truly productive turnkey textile production solution, so additional sales support is essential.”
“My time at Zünd has given me valuable long-term experience about the wide-format digital printing sector and the potential of new machine technologies, with textile production now making a significant impact in all the markets where decorated fabrics play a role,” added van der Looij. “I’m looking forward to working with the team at Hollanders. The company’s solutions are designed and manufactured to the highest standards, backed up with full support from a company that thoroughly understands user requirements.”