Hampshire-based display producer Innovate Signs has installed a 1.9m, low-solvent Seiko H2-74S from Digital Print Innovations (DPI) to increase its core throughput of in-store graphics.
Working on European roll-outs for major high street brands requires Innovate Signs to be able to replicate key brand colours perfectly, while remaining price-sensitive with a fast turnaround. Director Lee Devitt was already convinced by the brand, having owned Seiko previously, and by the production speeds of the machine, which can achieve up to 50m2/hour in eight-colour mode or 100m2/hour in four-colour mode.
“DPI understands that it's about the bigger picture and not just the bottom line. For example, their team was instrumental in producing colour profiles to make sure our customers didn't notice the difference between our new machine and its predecessor – and they didn't," said Devitt.
DPI ensured that all colour profiles were in tune with the Seiko H2-74S's ink set, which includes two grey channels. "We struggled particularly with greys on previous machines; because of the perfect profiling we're now hitting them spot on, but we also have a wider colour gamut to pick from for our other display work," Devitt added.
The Seiko H2-74S joins a Summa cutter, Seal laminators and a Rollsroller flat-bed applicator at the company, which not only originates, services and finishes all work in-house, but also has a dedicated installation team for its display services.