Big Data is a big trend and consultancy InfoTrends is now conducting a multi-client study entitled ‘Leveraging Big Data to Deliver Personalized Customer Experiences’. The timely announcement comes in the run up to ‘The Big Data Show’ at Earls Court 2 on 23 - 25 April.
The InfoTrends study will use a combination of quantitative and qualitative research to:
- Define the overall current state of customer experience personalisation across different stages of the customer lifecycle.
- Shed light on the organisational structures, skill sets, technologies, services, and best practices that leading enterprises use to harness big data to power engaging, effective, personalised customer experiences.
- Size and forecast marketers’ level of investment in customer experience personalisation over five years from two perspectives: overall spending dedicated to achieving customer experience personalisation and investment by channel.
- Bring clarity to a complex landscape of technologies and services used to power customer experience personalisation by segmenting and mapping key players, as well as highlighting the interrelationships that many of them have.
- Identify key opportunities that technology and services firms have to help enterprise marketers achieve their customer experience personalisation goals.
www.infotrends.com