Clear Channel Outdoor (CCO) celebrated its fourth year as a sponsor of the Cannes Lions International Festival of Creativity by completing the world’s first hand-painted micrography billboard made entirely of tweets and creating the world’s first gigapixel image searchable by tweet.
The billboard showcases a mural composed of hundreds of tweets around the idea of ‘realising creative potential’, generated by the company’s #canvas for creativity social media debate – the third most used hashtag at this year’s Cannes Lions.
Over the course of the festival, billboard muralists Tait Roelofs and Patrick McGregor hand-painted the best comments, perspectives, observations and quotes from the conversation onto the 16m x 4m canvas, showcased in this celebratory “making-of” film: http://www.youtube.com/watch?v=qy4-KH8_XtA&feature=youtu.be