Hollander Printing Systems has streamlined its corporate look. A new logo depicts two separate lines that form a continuous flow, indicating a constant co-operation of two entities, these being the customer and Hollanders, and the Competence Center partners and Hollanders.
“Although we are still Hollanders Printing Systems, our customers always talk about owning a Hollanders, so it became obvious that we should refer to ourselves by this shortened name,” said Roland Biemans, the company’s marketing and communications Manager.
“We have set a new pace and a new direction this year so we can focus further on what we’re good at, and that is developing and building digital textile print production solutions,” added Hollanders investment partner, Wout van der Wijk. “This new focus deserved a new corporate identity to accompany our products into the future.”