Newly announced as part of the upcoming Cross Media event are: Ogilvy Ideas Shop; a Hall of Fame; Virtual Reality Skydive?Experience; Freestyle Cross Media and Interactive Portrait
Details of the new features can be found on the event website, but briefly:-
The Ogilvy Ideas Shop?will provide advice on cross media campaigns.
The Hall of Fame?will provide an opportunity to recent and impressive augmented reality campaigns live in one showcase.
Virtual Reality Skydive?Experience gives visitors the thrill of jumping from a plane at 21,000 feet into the 3D world of the Nissan Juke experential advertising.
In Freestyle Cross Media?visitors will learn how to link print, video, social media and Web channels together into instant cross media content via a mobile device in just four minutes.
And Interactive Portrait?will be a spooky look into how using facial recognition and gesture-control technology can create a surprising and engaging visitor experience.