Cross Media 2013 gains support from digital giants

Canon will again sponsor the Print and Innovation theatre where there will be a programme of talks on the evolving role of print and how the medium can support and integrate with other platforms.

Antony White, European marketing product manager, Canon Europe, said: "Cross Media 2013 brings brand owners, print buyers, publishers and print providers together as one integrated community all seeking to become better informed and more aware of the latest market and technology trends. This year, Canon is focusing on helping printers to validate the ROI of print within the context of cross media campaigns, a key topic of discussion at the 2012 event and the focus for both the Canon sponsored presentation and panel discussion on both days of the event in the Print and Innovation Theatre."

On the HP stand, visitors will see the company's AR offering from software developer.Aurasma, which will demonstrate a range of cross media solutions that integrate both on- and offline channels to develop multi-channel marketing campaigns. HP is also the headline sponsor for the Content Marketing and Publishing Strategies theatre.

Konica Minolta, which has taken the largest stand at the event, is also both the headline sponsor of the Digital and Direct theatre, which looks at the opportunities to integrate digital and social media into your marketing campaigns, and Cross Media 2013's official event mobile phone app.

Ricoh will showcase its growing range of Software as a Service (SaaS) products - a central tenet of the company's 'Print and Beyond' strategy. Products featured on the stand will include MarcomCentral, Ricoh's first version of this SaaS-based marketing asset repository - publicly available in the UK from November,  and its 'Clickable Paper' solution, which has recently completed the first stage of its first commercial trial with Barnwell Print and its customer, regional publisher, Just Regional.