German-based locr is targeting print and marketing service providers with its Geo-Information Services for maps and images used in various communications and campaigns.
“Marketers are increasingly looking for ways to increase both the efficiency and the response rates of things like direct mail campaigns. Our new Geo-Information Services give them the tools to accomplish both goals. First, they gain efficiency by ensuring the quality and accuracy of their address database before they do a mailing. In addition, our Geo-Information Services enable marketers to boost response rates by adding highly personalised information to their campaigns. Together, these services help marketers achieve a better return on their marketing investment,” said Rolf Richter, CEO of locr.
Full details are available on the website www.maps.locr.com