As of February, CMA Imaging, in collaboration with Reforest’Action, will plant/protect a tree in Peru for each roll of inkjet media sold.
The company, perhaps better known for its colour management products, has pledged to plant or protect 2,500 trees for the next 2,500 rolls of inkjet media that are sold.
Gerardo Cerros, managing director of CMA Imaging, said: “The environmental impact of the printing industry is well known and even though we have a range of PEFC and FSC certified media, we feel that we should be doing more to minimise the effect on the planet. In fact, there is a dedicated CMA Imaging Plot in Peru where new trees will be planted or existing trees are protected. This initiative will generate important benefits not only for the environment but also for the local communities.”