Agfa’s Apogee StoreFront now supports personalised web-to-print online stores. Version 2.1 lets you customise a store so that individual users only see the products and categories they need.
The new version also features support for Google Analytics, allowing PSPs to finetune stores by monitoring buyer behaviour and conversion rates within a store, as well as the effectiveness of promotion campaigns on the web, social media or in print. There is also a new order history search, which simplifies the reordering, correction and customising process.
"Our focus on the end-user experience goes beyond more refined controls and an easier reordering process. We see that more than half of the items ordered in a web store are products that are personalised by the print buyers," said Andy Grant, head of software, Agfa Graphics. “Occasionally such customised business cards or posters may contain typos or other mistakes that need to be fixed with minimal overhead. Apogee StoreFront 2.1 makes it easy to do last-minute corrections, which will automatically be submitted to the prepress workflow. Such cost efficiencies are key in today’s competitive market."
All the features in Apogee StoreFront 2.1 are also available in Asanti StoreFront 2.1, allowing sign and display producers access to the same web-to-print interface with customers.