Bullseye Print and Awards has bought ArtiosCAD design software with plans to use it to develop a line of off-the-shelf POS display units that can be full colour printed with larger sections available for personalisation.
The investment compliments the Slough company’s HP FB700 UV flatbed and Kongsberg iXL-44 cutter (as well as multiple solvent, sublimation and aqueous printers).
Sales director Joe Murphy said: “ArtiosCAD really complements our flatbed UV printer and our CNC cutter because we can produce incredibly bespoke POS units with no minimum quantities, at a much more affordable price than before. ArtiosCAD takes the technical expertise out of designing for POS.”
ArtiosCAD is a software package from Esko that uses pre-designed templates to create POS displays and packaging designs. Designers with no previous CAD experience can alter these templates to produce unique designs, with the option of exporting 3D PDFs and flat templates to apply graphics.
Murphy added: “We are very excited at the potential this has for small businesses and local charities, because they can now have the same quality point of sale as all of the much bigger organisations. It’s another development in digital printing that levels the playing field, for us and for our customers.”