Fespa Digital hit a new record in Munich last week, attracting 16,766 unique visitors, a 30% increase over Fespa Digital 2011 in Hamburg, the previous best. 49% of all visitors returned to the event for more than one day (40% in Hamburg), bringing the total attendance to 24,954 visits.
Fespa CEO Neil Felton said: “It’s thrilling to see the market respond to Fespa Digital with this buoyant enthusiasm. This level of audience growth bucks every trend in the B2B event world. It strongly reinforces our conviction that a content-rich, community-led event, geared towards the needs of exhibitors and visitors rather than those of shareholders, offers all participants the most positive experience.”
Fespa 2015 will take place in Cologne, 18 - 22 May. The last main Fespa show was in London 2013. Felton said it has yet to be decided whether the show will now continue to take place every two years.