POPAI (Point of Purchase Advertising International), the trade body for the point-of-purchase display design and manufacturing industry, has given its support to Retail Design Expo 2015 which takes place at Olympia in London next March.
The group will be illustrating best practice in POP in a feature area as well as exhibiting in the main exhibition where solutions from designers, architects, fitters, specialist contractors and possibly printers will showcase the latest in retail design, visual merchandising, branding and in-store experience.
“We are delighted to be supporting Retail Design Expo. The subjects that are being talked about in the conference programme - and the people that are involved in the event - are at the forefront of our industry,” said POPAI director Phil Day.