Neschen has become partner to the industry initiative ‘go visual’ at Viscom Frankfurt, which opens today.
The initiative is intended to provide communication experts, marketing departments and media producers, among others, with more transparency in regard to the methods of visual communication and inform them about possibilities for the design of advertising separately from media such as TV, cinema, radio or digital media. It will focus on ambient advertising, signage applications, POS other outdoor advertising.
Neschen experts will be at hand at the joint booth H55, under the topic ‘go visual’ in hall 3, to help inform visitors about products optimised for graphic applications and interior design.
“We want to make the work of stand builders, interior decorators and designers as well as advertising technicians as easy as possible under the theme ‘easy to apply, easy to remove’,” said Lars Woltermann, head of corporate marketing.