PODi is calling on digital print providers to take part in its new initiative, the PODi Launch Pad Pavilion, at the Technology for Marketing and Advertising Show (TFM&A) in London later this month.
23% of the 8,815 visitors to TFM&A last year said digital printing was a main area of interest for them, but few digital printers exhibit at the show. To encourage more PSPs to participate in the event, PODi has worked with the TFM&A to create the Launch Pad Pavilion.
“Working with TFM&A, we have put together an exceptional deal to enable more digital printers and marketing services providers to exhibit there”, said Tony Hodgson, director for PODi in Europe. “Many PODi members excel at multi-channel marketing services and today’s digital marketers really need smart partners who understand how best to mix online with offline channels”.
TFM&A 2015 is at Olympia on 25 - 26 February, and there is still space for digital printers to take part in the PODi pavilion. Details of the scheme can be found at www.podi.eu/2014/12/podi-launch-pad.
PODi members Irongate, Elanders UK and locr of Germany have already signed up for the scheme.