Canon is introducing a revamped version of its Business and Innovation Scan for the graphic arts market, which now features market trend analysis in an extended range of application areas including wide-format.
Launched in 2012, the Business and Innovation Scan comprises a confidential business audit designed to help PSPs review and adapt their business strategies. Following the scan, the PSP is provided with a tailored action plan and strategy for enhancing commercial performance.
The application areas covered within the revised audit for graphic arts customers will now extend beyond marketing collateral, technical documentation, document publishing and photo merchandising to include large-format printing.
In addition, the 'Trend Watch' presentation shared with customers during the audit - detailing the latest market trends in the application areas they are operating in - has been updated.
"Markets are continually changing and we need to make sure that the questions that are asked, the information that is shared and, consequently, the results that are delivered from the scan all remain relevant," said Andy Harris, European and UK marketing manager, Professional Print Solutions, Canon Europe.